Walking in Winter

1/9/2019

We had a couple of nice days of Winter weather, but today, though sunny is going to be rather chilly. OK, we can handle that for a couple of days. Then, let’s get back to nice again, OK? What, you don’t take care of the weather? Hm, I’ll have to go to a higher power, I can see that clearly! Hope your days are going well, no matter what the weather is.

We are back with a SIMH this morning: “Ain’t No Sunshine When She’s Gone” —Bill Withers, 1972—“I know, I know,I know,I know,I know, + 20 more times, many more artist from Michael Jackson to Joe Cocker have recorded this classic hit. I know,I know,I know, it is a good one to remember.

The sharing of duties in a startup company which has no office staff is sometimes a little trying. If we had a staff of a couple of people who could handle the execution of our plans and offerings to our stores these things would all get done quickly and easily (that part’s coming, it’s coming. Perhaps by the end of this year.) Growing this new venture, full of challenges, is a lot of fun for an old man who has time to do his small part.

I wrote an explanation of why we believe the best water for the world to be drinking is water with alkalinity so I thought I’d include a couple of paragraphs, in italics:

If your heart is in helping people with a basic need while providing for your own, this is the business for you. Most retail business formats are burdened with high inventory costs and/or outrageous franchise fees causing the initial financial burden to be very high. We think we’ve found a better way! We’ve put together a business plan that will fit many average, hard working people, as well as entrepreneurs who may want multiple stores.

Here’s Blue Jug’s story: After several years of successfully providing really great Alkaline water for thousands of families yet seeing dozens of ways our stores could improve, the officers of Blue Jug have found a better way for retail minded people to be their own boss and develop a successful business in their community.

Sometimes there is more to a business than just success at the cash register. It is necessary for the continuation that a business has a good “bottom line,” of course. But a common occurrence in every store is this: customers filling their bottles and jugs with our water will notice we are conversing with someone new and the customer will interject things like, “I cannot be without this water, it is the best there is!” or “you’ll be glad you started drinking this water,” or “my wife will yell at me if I go home without our water.” And, like this or not, sometimes they tell us of something in their body which has improved and that their health is better. It is illegal for us to make any claims about these kinds of testimonials. Most amazing that truths have to be hidden, ya know?

I’m off to do more of whatever I do everywhere I do it!………………

Thanks for reading, the Elder